‘Apostrof’ is the Dutch word for ‘apostrophe’, the punctuation mark in the written language indicating that there is more than meets the eye. The apostrophe character shows meaning, precision and style. Making part of the surname of Apostrof Cinema’s owner, makes this character a link to the art of his father and grandfather; Van ’t Hoff’s grandfather was a blacksmith and also worked as a teacher in this art, while his father and many of his uncles are woodworkers. The meaning, precision and style that they put into their art of metal and wood, are the very same elements Joshua van ’t Hoff strives to put in his own art of film.